Arlec is a successful Australian business that is proud to have been operating since 1945. Over this time, Arlec has grown to become a well-known, reputable brand in the Australian market.

Arlec is renowned for being innovative in the introduction of a range of electrical products, such as powerboard and timer product designs together with audio visual accessories in line with the new age of digital television. All of these products are at great price points, representing significant value for money.

Our product range reflects the current environment trends in lowering carbon emissions in offering a range of energy saving products. Our product range is available from a broad distribution of key retail outlets, providing the DIY home handyman with easy access across wide geographical locations throughout Australia.

Part of Arlec’s innovation is demonstrated by continually developing, monitoring and delivering customer service programs to help us understand the Australian consumers demands and needs. One of our key customer service policies is to guarantee customer satisfaction and ultimately customer retention. We ensure that our customer service team are well trained and follow up on all necessary actions in a timely manner.

Arlec’s growth strategy is based on vision, values and empathy – focusing on attention to detail and meeting the needs of our customers by further developing relationships and ultimately improving customer service.

Arlec’s growth strategy over the longer-term also includes:

• Innovation in product designs and concepts and ultimately understanding the demand in consumers' needs and wants;
• Aware of our current positioning within the Australian market and also understanding our competitors' positioning in comparison;
• Obtaining market research reports to monitor market trends and consumer buying patterns;
• Awareness of environmental issues;
• Keeping abreast of new technologies;
• To always be the market leader in our product categories.